Has Google Damaged Surfing On The Internet?

 In internet marketing

Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.

Don’t forget to use meta keywords and description in your page heading. For WordPress users, the Free Traffic Getting SEO plugin will do all the hard work for you.

If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.

SEO strategies rely upon choosing the best keywords for the business you have designed. Since many people have difficulty focusing their business enough to really be successful at the start, SEO is extremely valuable to the developing business model.

The URLs on your website is just another way of telling the search engines what your webpages are about. URL structure is very important. A lot of webmasters and bloggers alike do not take the time to optimize their website.

If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.

The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don’t need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.

An internal linking strategy should be used when writing your content, this allows visitors at your site another way to get to important content that you have on your website keeping them on your website longer. Most importantly use your targeted keywords when linking to other article or post, this strategy will help build a network of internal links on your website that will let the search engines know what keywords you are trying to target.

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