Nike Town on the South Side
Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It is part of a series of high-end stores opening in large urban areas across the U.S. where Nike is establishing itself in an emerging trend of urban outdoor sportswear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
Nike chose Costa Mesa to open Nike Town. This is because it’s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren’t surrounded by large signs. According to sources familiar with the company’s demographics, the average age of Nike’s Costa Mesa outlets is only slightly over 20 years old, with the highest concentration of Nike outlets located in or near areas frequented by college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people “to drive growth”.
There are many ways in which the brand has chosen to tap into this consumer group. It is now a popular choice for college students, such as frilly sports jerseys. It also has its own line of sandals, for children, men, and women. Nike’s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Students are a target market for retailers looking to get inside the school’s budget because they are considered one of the highest spenders in the overall school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. After all, these workers are less likely to unionize and will be open to hiring young inexperienced workers with no established work ethic. Businesses must do all they can to hire from underrepresented groups in society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.
Nike Town is part of a national effort by many companies to improve how they treat their employees. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. These young people can be a solution to some of America’s most difficult problems.
If you enjoyed this article and you would certainly like to get additional facts concerning Student discounts (Officialteamlift official blog) kindly go to our own page. Nike’s Nike Town project is just one example of the many changes Nike is making. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Finding a way to attract good paying, independent workers is a challenge that faces many companies. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
Many young people want independent, well-paid work. Many of them prefer a solid job that offers a steady paycheck and provides a good lifestyle. Due to high unemployment rates in major cities and the ongoing problems with the global economic, it has become increasingly difficult to find work. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. They hope to bring some hope to the people living in Chicago’s south side, where everything seems impossible.