Nike Town on the South Side
Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It is part of a series of high-end stores opening in large urban areas across the U.S. where Nike is establishing itself in an emerging trend of urban outdoor sportswear. The company’s signature Swoosh symbol can be seen on everything from soccer jerseys to golf balls and is meant to become an icon of street wear. It has been compared to Apple’s branding, as the company seeks to create a niche in a saturated market that is rapidly becoming a global phenomenon.
fraxion.bizNike chose Costa Mesa to open Nike Town. This is because it’s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren’t surrounded by large signs. According to sources familiar with the company’s demographics, the average age of Nike’s Costa Mesa outlets is only slightly over 20 years old, with the highest concentration of Nike outlets located in or near areas frequented by college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people “to drive growth”.
There are many ways in which the brand has chosen to tap into this consumer group. It is now a popular choice for college students, such as frilly sports jerseys. It has also launched its own line of sandals for men, women, and children. A keystone of Nike’s strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Students are a target market for retailers looking to get inside the school’s budget because they are considered one of the highest spenders in the overall school system. Students are more likely to shop at the outlets on campus if they have access to special promotions and price reductions during holidays.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. Businesses must do all they can to hire from underrepresented groups in society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.
The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. Nike hopes to create more jobs in the areas that most need them by investing in retail outlets that appeal specifically to the younger generation. Many teenagers live in neighborhoods where high crime rates, unemployment, and poverty are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. Creating a hub of young people for these purposes can help solve some of America’s toughest issues.
If you have any queries relating to exactly where and how to use benefits of being a student – save at JD Sports, www.ihi.Re.kr,, you can speak to us at our internet site. The Nike Town project is only one part of the changes Nike is making across the board. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country’s wealth. Finding a way to attract good paying, independent workers is a challenge that faces many companies. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
clarkassociatesinc.bizIndependent, high-paying work is what many young people are looking for. Many young people want a stable job that pays a decent salary and allows them to live comfortably. Due to high unemployment rates in major cities and the ongoing problems with the global economic, it has become increasingly difficult to find work. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. They hope to bring some hope to the people living in Chicago’s south side, where everything seems impossible.