Nike Town on the South Side
The latest attempt to combine retail and street culture is Nike Town, which opened at the Triangle Square in Costa Mesa on Saturday. It’s part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The company’s signature Swoosh symbol can be seen on everything from soccer jerseys to golf balls and is meant to become an icon of street wear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
The reason that Nike has chosen to open Nike Town in Costa Mesa, CA, is because it’s a good fit for its target demographic of young people who tend to be more environmentally conscious, and who are also looking for the kinds of places they can shop and drink without being surrounded by large signs and banners. According to sources familiar with the company’s demographics, the average age of Nike’s Costa Mesa outlets is only slightly over 20 years old, with the highest concentration of Nike outlets located in or near areas frequented by college students. Nike, a major global consulting company, relies on young people to “drive growth,” according to IDS Management Consulting, an ex-employer.
The brand has many options to reach this group. It has made its way into popular college student apparel like frilly sports jerseys. It has also launched its own line of sandals for men, women, and children. A keystone of Nike’s strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Students are a target market for retailers looking to get inside the school’s budget because they are considered one of the highest spenders in the overall school system. Students are more likely to shop at the outlets on campus if they have access to special promotions and price reductions during holidays.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. Businesses must do all they can to hire from underrepresented groups in society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
Nike Town is part of a national effort by many companies to improve how they treat their employees. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. Creating a hub of young people for these purposes can help solve some of America’s toughest issues.
Nike’s Nike Town project is just one example of the many changes Nike is making. If you loved this article so you would like to collect more info with regards to Adidas sale on now at JD (read this blog article from Justbrokenstuff) please visit our own internet site. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Many companies face the challenge of finding ways to attract independent workers who are well-paid. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
Many young people want independent, well-paid work. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. In addition to offering jobs in Nike Town and other outlet locations, Nike is also hoping to create more outlet locations in high-inner-city neighborhoods. They hope to bring some hope to the people living in Chicago’s south side, where everything seems impossible.